Higher retention is possible where the crew feel an emotional connect with the company, where they feel appreciate and valued. When the crew identify wholeheartedly with the owner’s values and culture, the result is loyalty to the company. With seafarers spending more time with a single employer, retention finally begins to pay the economic dividends that all owners covet.
Not only do returns on investment in crew training begin to pay off, but onboard safety improves significantly as crew members accumulate vessel experience. These gains should be protected as much as possible and top-down retention should be the goal of all forward thinking fleets.